The Company moved to the Lindenlaan (Lime tree). Lime trees have a special meaning in The Netherlands – this meaning was explained in the small booklet hanging in the tree (and the new address of the company). The card (A5) consisted of two full color prints mounted on both sides of a cardboard of 2 mm. A cutting-line around the tree was created in illustrator for the laser cutter. The card was posted in an envelope. The receiver could take the tree out of the card and put it standing on a desk. The idea was that the receiver would put the tree somewhere, not just throw it away, and would be reminded of the company that had send the card.